Our Team
Through affiliation with our global network of industry specialists
we are able to leverage the strengths and expertise necessary to create and implement
meaningful solutions whilst keeping in mind the nuances necessary according to the cultural and
geographic locations of the companies we are working with.



With our diverse expertise spanning many countries we want to work with our clients to make a difference in the solutions we implement. Measurability of Results is our focus.  Through insights gained both through qualitative and quantitative approaches we will partner with our client to achieve the best possible solution. 



About Robyn Pratt - Managing Director

Robyn Pratt is a member of the International Society of Hospitality Consultants, the leading source for Global Hospitality Expertise, represented by over two hundred of the industry’s most respected professionals from across six continents. Robyn’s expertise comes from 35+ year career working in different countries and spanning a broad cross section of disciplines ranging from Brand Strategy and Implementation, Sales and Marketing, Operations, Leadership Coaching, Change Management, Innovation at a leadership level. She has a genuine passion to support individuals and companies achieve their full potential. 
Robyn`s years of experience working across different countries and spanning a broad cross section of disciplines ranging from Brand Strategy and Implementation, Sales and Marketing, Operations, Project Leadership, Change Management, Innovation at a leadership level provide a strong foundation for her to help individuals and companies achieve their full potential. 

Prior to forming Impact Consulting she was Vice President and Brand Leader of W Hotels, Le Méridien, the Luxury Collection and St. Regis for Starwood Hotels & Resorts’ Europe, Africa, & Middle East (EAME) division. In this role, she combined her expertise in hotel marketing and operations with innovation and change management skills, to guide these four dynamic brands within Europe, Africa and the Middle East. She was instrumental in successfully launching the W brand in Europe with the launch of W Barcelona in 2009. In addition to her role as Brand Leader, she led the EAME Brand Operations team across all of Starwood’s nine hotel brands, where she was responsible for activating each brand’s core values within more than 250 hotels throughout the EAME division.

Robyn’s career with Starwood Hotels & Resorts began in 1987 when she joined the company’s Catering Team at Sheraton Brisbane Hotel and Towers. As a former Restaurant Owner and Hotel General Manager, Pratt had a strong platform from which to springboard her career into a global hotel organisation. In her 24 years with Starwood, she held a diverse range of positions across all levels of the company throughout Asia Pacific and EAME, including Food & Beverage, Divisional Sales and Marketing, Operations, and Hotel General Management.

In 1997, she took on the role of General Manager of the five-star Sheraton Noosa Resort in Australia. During this time she successfully opened Cato’s restaurant which just one year after opening won Best New Hotel Restaurant in the Australian Restaurant and Catering Awards. Three years later, she transitioned to Starwood’s EAME Division, where she led the development and implementation of the company’s transition to the Euro, an effort that was eventually recognised by the European Central Bank as a Best Practice.
Following this great achievement, Robyn was asked to lead the Division’s Six Sigma and Operational Innovation program, where she leveraged her strong leadership and communications skills to integrate the Blue Ocean Innovation process, a strategy that promotes creating new market space rather than competing in an existing industry, into the organisation.

Robyn is the recipient of numerous professional and personal awards, including: 

  • “Queensland Business Woman of the Year” for her leadership role in her General Manager position and 
  • Woman Chiefs of Enterprises – International for her contribution to the Australian Tourism Industry. 

Robyn is the author of the book To Build a Lifetime and studied in Australia. 

Jeroen Gulickx

Jeroen is a well-travelled hospitality professional with two business degrees and over 20 years’ experience within the Hotel & Spa segment.  His main capabilities vary from streamlining cost and operational models, strategy yielding, business development and marketing to digital marketing.  

Jeroen has excellent business development skills developed through several key Sales & Marketing positions in large blue chip companies, including Starwood Hotels & Resorts and Millennium Hotels & Resorts, as well as small boutique companies and hotels. A Strategic leader and planner, Jeroen has strong qualities in operations, team and product development. He is also a Lean and Six Sigma professional. His focus is on Innovation and Development, where he addresses main goals through innovative concepts which provide incremental revenues and cost savings. 

Jeroen founded Mocinno International in 2006.


Gert Noordzy  

International hotelier, acknowledged hotel opening process maven and Organisational Project Management expert for the hospitality industry. 
Forward thinking approach to opening new properties, providing expert strategies and comprehensive solutions for any type of new hospitality project. These facilitate ‘on time, on brand, on budget, on customer’ openings, ultimately optimising a property’s value and increasing investment returns. 

A proven leader with the ability to set strategy, direction & purpose, and scale up the organisational capabilities to execute.

Author of the book on Project Management of Hotel Opening Processes.

Dan Schwartz

Dan, Chief Executive Officer at Schwartz Business Advisors, is a confident innovative financial executive with a decade of experience as an accounting and business advisor. He spent over 5 years serving as a key liaison for multi-billion-dollar audit and consulting engagements and has successfully created, expanded, and sold more than 4 companies prior to founding his consulting firm; Schwartz Business Advisors. 
Through our affiliation with Schwartz Business Advisors, LLC we are able to provide companies with Lean Process Evaluations and System Implementation consultancy services. All future business strategies should incorporate Lean process evaluation and strategy in order to ensure everything you do is adding value to your customer or bottom line results for your business.
Emma Diacono
Emma Diacono is the owner and director at Emma Diacono Ltd. Emma holds an Msc in eBusiness Management by the Surrey European Management School. With over 10 years of industry experience in marketing and communications, Emma set out to establish Emma Diacono Ltd in 2009. The company offers Marketing and Perception Management services and Corporate Concierge.